When Marketing Goes Wrong!

As I’m writing this it was less then seven hours ago, I was talking with a friend about this guy.

This morning I read our topic of conversation was arrested by Chicago police. I’m talking about Empire Actor Jussie Smollett. 

This is the guy that said he was attacked, beat up, had racial and homophobic slurs yelled at him while being doused with bleach and the attackers put a noose around his neck.   

Well now it’s come out that he possibly made up the whole story.
 
Whoops!

Naturally he’s innocent until proven guilty but we will see. 

HOWEVER, if HE DID DO THIS, I can’t begin to explain how bad this is for an endless number of reasons.

Last night while talking with a friend about the situation, by the way this friend is a high-level public relations expert.

I asked her if Jussie was your client how would you handle the situation.  She said the if he lied the only thing he can do is apologize and vanish “he’s done.”
She “Maybe” he can come back in a year or and do a big interview to try and explain himself but otherwise if he is guilty, he’s finished.

My comment to her was about the POWER of marketing.  You can do marketing in such a way that it hurts your business.

Let me explain with two examples -

Your product or service is not up to par.  You employ great marketing and you accelerate the speed at which people now know your products or services are not up to par.

Or

You have FANTASTIC products and or services and you put great marketing in place it snowballs and now you can’t handle the business which creates additional issues which can lead to complete chaos and business failure.

I don’t know exactly what happened in the Jussie Smollett story but I do know marketing in this case publicity has taken this story to new levels.  I’m interested in how this plays out.

Meanwhile here is a HUGE take away when planning your own marketing campaign ask yourself what is my END GOAL and work backwards until you get to a place that makes since for you to get started.  Next GET STARTED!

Thank you for attending another episode of Eric’s Escapades.
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Have an Amazing Day!
Sincerely,
Eric “Up to Par” Anderson
 
P.S. Just a side note there are marketing methods that keep you below the radar.